You’ve heard podcasting is a great way to turn followers into fans. But navigating the tech and creating a show unique enough to spread feels like a challenge. Plus, you’re still working in the business, so how can we make this easy?
Your prospective clients and customers want to know what spending time with you feels like. They don’t want something overly slick and polished – they want you. So if you’re worried about spending hours editing audio, don’t be! Whether you want to work with someone to shape your sound, or save money and do it yourself, this course has got you covered.
In it, you’ll learn how to
- Get inside your clients’ heads so we can make something just for them
- Edit audio in minutes (not hours), or find someone who can do it for you
- Get into Apple Podcasts, Spotify, YouTube Music and more
- Interview like a pro, or deliver compelling monologues
Share your view of the world as it should be, and let your listeners fall in love with you, turning them from followers into fans.
This is podcasting the slow way
If you’ve got the urge and you just want to launch, my free podcast launch kit will get you started.
But most podcasts don’t make it past episode 7. That’s usually because the ROI doesn’t stack up to expectations.
Podcasts often miss the mark because they’re too broad, and there’s little to distinguish them. This course is unique because most of what you’ll do happens before you even plug in a mic.
Create a podcast that feels like a gift
Ever listened to an episode of a show and thought “this feels like it was made for me”? By getting clear on your audience and how your podcast benefits them, you can give the gift of that feeling with every episode you put out.
Clarity of audience
Get to know your ideal listener: their values and goals, and their spheres of influence.
Clarity of purpose
Distil your listener persona, the intent of the podcast, and the benefit it’ll bring them.
Clarity of message
You’ll know what will make your podcast stand out in a crowded market.
👇 Here’s a full tour of the Podcast Canvas, my proven method for developing expert-led podcasts… even if you’ve never picked up a mic before.
No gatekeepers needed
Podcast production used to be the domain of sound engineers and experienced radio professionals. Now, with a few simple tools, anyone who wants to can get their voice out. And because you’ve done the work to speak to your ideal listener, you won’t just be shouting into the void.
Tame the tech
Understand what gear you need, what plugs into where, and how it all works.
Serve your listener
Produce episodes that pack maximum listener benefit and clear calls-to-action.
Grow your audience
Personalise your growth plan to help attract and retain listeners.
The process of physically producing a podcast felt overwhelming. Your course – and your way of assuring the student that their fears and insecurities are normal and natural – has genuinely made me stop in my tracks and wonder whether it's a better fit for me (traditional social media brings me out in hives!)
Hiya 👋 I’m Mark
I’ve been making podcasts since 2008, and have worked full-time in podcasting since 2016.
I make podcasts for best-selling authors, TV personalities, coaches and consultants, startup founders, and iInternational speakers. I edit some of the top 100 shows in the Business and Relationships categories, and sold a podcast hosting and distribution company in 2021.
I co-created the Bullseye category of the British Podcast Awards that champions niche shows, and now I teach subject matter experts how to make podcasts that build trust and authority.
👀 Take a peek inside
I’m still recording the course, but here’s an excerpt from a much shorter course, which will give you an idea of what you can expect.
Don’t go it alone
Enrolment comes with a year’s access to weekly group check-in sessions, so you and other podcasters can find help if you get stuck.
But if you’d prefer to work through this with me on a one-to-one basis, that can be arranged!
Your commitment
You can take the course at your own pace, and fit it around your work and other obligations. If you can dedicate just a couple of hours a week to it, you’ll have your first episode in Spotify and Apple Podcasts within about a month.
The price of the course is £400 (around $500), and includes video lessons, homework assignments, your own copy of the Podcast Canvas, and weekly group check-in sessions.
