Getting to grips with podcast cross-promos

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One of the best and cheapest ways to find new listeners is to collaborate with other podcasters, and a great way to do it is via promo swaps.

In this video, I dive into the world of collaborative marketing, exploring host-read ads, feed drops, collaborative episodes, and audio promos. You’ll learn how to craft effective ad reads, integrate others’ episodes into your feed, and more.

What you’ll learn from this video

  • The landscape of podcast marketing
  • Cross-promo forms
    1. Host-read endorsements
    2. Feed drops
    3. Collaborative episodes
    4. Short promos and trails

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