You’ve tried social media to grow your podcast – but have you tried creating an audio ad for it? In this video, I dive into the process of making and distributing a 30 to 60 second promo that you can play on other podcasts to attract new listeners to yours.
What’s covered in this video
- Setting the context
- Importance of creating an audio ad for your podcast
- Overview of making and distributing a 30 to 60 second promo
- Creating a promo
- Setting the length and content of the promo
- Establishing the problem or tension
- Pacing and delivery to match the show’s cadence
- Using clean audio and considering the context
- Music and audio branding
- Matching the music to the show’s brand and cadence
- Minimising distractions and ensuring clarity
- Telling a musical story and ending with a flourish
- Creating a compelling call-to-action
