Making a promo for your podcast

How to make and distribute a 30-60 second promo to drive new listeners to your show.

Post thumbnail

You’ve tried social media to grow your podcast – but have you tried creating an audio ad for it? In this video, I dive into the process of making and distributing a 30 to 60 second promo that you can play on other podcasts to attract new listeners to yours.

What’s covered in this video

  1. Setting the context
    • Importance of creating an audio ad for your podcast
    • Overview of making and distributing a 30 to 60 second promo
  2. Creating a promo
    • Setting the length and content of the promo
    • Establishing the problem or tension
    • Pacing and delivery to match the show’s cadence
    • Using clean audio and considering the context
  3. Music and audio branding
    • Matching the music to the show’s brand and cadence
    • Minimising distractions and ensuring clarity
    • Telling a musical story and ending with a flourish
  4. Creating a compelling call-to-action

Already bought this? Access your past purchases

If you liked this, you might also like these

Podcasting for VAs

Your clients want to start a podcast. Are you ready to help them?

Podcast Like an Expert

Use your voice to build a following, create long-lasting relationships, and have loads of fun in the process.

Getting to grips with podcast cross-promos

Find new listeners in the shows your audience is already following

Dynamic ad insertion isn't just about ads

Use DAl to grow your audience and promote your business

Using newsletters to connect with your audience

A workshop on using newsletters to connect with your audience, build a following, and convert listeners into email subscribers.