What can you do in 12 minutes?

We have a limited amount of self-discipline each day. So how you use what you have is crucial. Robbie Swale started writing a blog post every week on the train in-between stops.

What started as 12 minutes every week ended up as an 80,000-word book. Robbie is now three books into a four book series about how to start a project, keep it going, and create the conditions for great work.

Key takeaways

  • Confidence comes from the actions you take, not the other way around.
  • Similarly, the mindset to take action rarely just appears. We need to take small steps to build up that mindset.
  • If you want to define yourself as “the type of person who does X ”, you can’t ever be that person without taking the first step.
  • Life will always get in the way. How can you leverage your practice so that it’s resilient in those times?
  • Build the rep of recommitting when you lose your streak.
  • Raise the activation energy for the tasks you don’t want to do, and lower the activation energy for the tasks you do.


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