Your best work is too important to leave to chance

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Online creativity is a black box. In goes your wisdom and your personality, something happens, and if you’re lucky, you get your intended outcome.

But what if luck didn’t have to play a part in it? What if you could get a peek inside the box?

You can’t read the label from inside the bottle

You spend time on your work, week in, week out, researching, editing, polishing, publishing, promoting. So when do you get the time to stand back and see your work from a new audience member’s perspective?

An audit can help answer some of the questions around your audience, performance, and growth potential. It’s not about finding what’s “wrong” with your work, but instead uncovering ways to make it even 10% more brilliant.

Here’s what an audit will get into

  • Your creative output
  • How search engines and directories understand your work
  • Your online presence
  • The technique that goes into each piece of work
  • How well your content serves the needs of your audience
  • Social media and other marketing channels

What does an audit look like?

💾 Download sample PDF

How does an audit help?

You’ll get an honest analysis of your work, from someone who’s been making podcasts, videos, and websites for thought-leaders and entrepreneurs since 2008. The report is packed with tips and ideas you might not have considered, as well as insights and data from further afield.

If your growth has stalled or you feel like something’s missing, this audit will give you actionable advice to kick it back into gear. What it won’t do is try and change your work into something that doesn’t fit.

Meet your auditor

Mark Steadman, creative growth consultant

I’m a podcast consultant turned creative mentor who’s helped thousands of creators around the globe get their start or improve their work.

As well as helping best-selling authors, TV personalities, and influencers make their own podcasts, I’ve been an indie content creator for as long as I’ve had an Internet connection. So I knows how hard it is to go it alone, or to keep following a path without knowing if it’s the right one.

Get in touch

Here’s what past partners have said

It's impossible to know what you don't know. When you're busy with the grind of making a weekly podcast, it's very hard to find an opportunity to stop and take a broader view of how things are going or where improvements can be made. So Mark provides that overview.
—Zoe Edwards, Host, Check Your Thread
Mark gently invited me to consider having a format, structure, and revisiting my expectations for it. He also indulged my playful side, encouraging me to channel something more of myself into the podcast, as well as having those boundaries to contain what/who the podcast is for.
—Chris Kenworthy, Transformative coach
Some people instinctively make good ideas better, they can't help but elevate; Mark is one of them. This is the kind of personality everyone needs on their side - especially in this industry because podcasting can be a lonely and relentless business.
—Lucy Clayton, Author and podcaster, Dress: Fancy

Here are some projects I’ve worked on

Mindset, Mood & Movement

Sal and I spent a number of weeks together, helping him craft and position his podcast so that it spoke to exactly the listeners he hopes will become customers. Using my Podcast Canvas – a process that’s over a decade in the making – Sal is able to create content he knows will resonate with his audience, because it solves problems and answers questions they wrestle with every day.

The Heroine's Journey

I worked with Christine Raine and her team to develop a fortnightly bilingual podcast, with episodes alternating in English and Spanish, discussing various aspects of the Heroine’s Journey.

Happy Pricing

Carlos Saba and Ben Johnson discuss pricing: how to get it right, how to stop charging for your time, and how to truly value the work you do.