How to tell a boring story full of numbers 🤓

Well, goodness me, it’s Sunday again. I swear it was only a week ago we last spoke.

Last weekend I bought a TV that’s too big for my bedside table, so now it sits on a diagonal. But having a TV that’s too big for the room is a staple of the working class, so I’m happy to remain true to my roots. ✊

I remember when TVs came in giant mahogany cabinets, and my mind being blown that my mum could tape a TV show without the TV being on. I’m highly technically adept now but I still think she’s wrong… I mean, how does the video machine see the telly?

Today’s clip is from a podcast that tells the story of someone taping something from the telly. And if you’ve ever had a song in your head that you weren’t able to uncover, you’ll get why I think this show is cool.

The clip in question is from Everyone Knows That – The Search for Ulterior Motives, and I’m offering up a bit from episode 4 (3:58 in my copy).

What you’ll hear in this clip is a recounting of a pretty dry process, done entirely in a web browser. OK, it’s not edge-of-your-seat listening, but Josh has the unenviable task of describing someone looking up serial numbers in a database to try and find a forgotten song.

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If you don’t have a lot of music in your show, the inclusion of a simple, driving beat is a bit like clicking your fingers in someone’s face.

You’ll know from listening to podcasts that it’s easy for your attention to wander. So something with no real melody but the pace of a brisk walk can be enough to bring our attention back, and hold it while we talk about a bit of process.

So many of us make interview shows that are a little formless. Taking a second to dive deep into a concept to catch the listener up could save your listener minutes of boring exposition from your interviewee, and all it really takes is a little bit of writing.

How would you use a technique like this? Let me know in the comments.

In the meantime, have a top week, and keep your ears peeled for any podcast audio that stands out – always happy to take your suggestions.

Your bestie,
-Mark

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