After Facebook abandoned its attempt, Twitter is the latest to try integrating podcasts into their app. But they’re making some crucial mistakes that prove that really, social media wants nothing to do with podcasting. So if that’s the case, what can we do about it?
What is the excitement around Twitter’s “Podcasts” tab? What’s the plan, and how does it affect leaders using audio to build trust and strengthen relationships? Also, why do social media and podcasting have such a fraught relationship?
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