Why your dishwasher sings such an unforgettable tune

Just like every brand has a visual logo, every accomplished brand has an audio – or sonic – logo too. Everything from the Netflix “tudum” to the noise your computer makes when it starts up… even the cap on the bottle of soda; it’s all been designed to be memorable.

Professional voice actor Jodi Krangle joins Mark to discuss all things sonic branding, and to pick their combined top 5 list of sonic logos.

  • (00:00) - Your kettle has a sonic brand
  • (00:30) - Introduction
  • (00:53) - Why is audio branding important?
  • (03:01) - Jodi’s pick: Intel
  • (06:31) - Mark’s pick: Sega
  • (09:00) - Jodi’s pick: McDonald’s
  • (12:16) - Mark’s pick: KFC
  • (13:14) - Jodi’s pick: Netflix
  • (15:08) - Mark’s pick: macOS startup chime
  • (17:53) - Jodi’s pick: State Farm
  • (19:37) - Mark’s pick: Cadbury
  • (21:34) - Jodi’s pick: Renault
  • (23:55) - Mark’s pick: Xbox 360
  • (25:54) - Midamble
  • (28:19) - Building the final list
  • (29:19) - Honourable mentions
  • (33:20) - Making people pay attention
  • (36:21) - Pearl and Dean
  • (37:20) - The Audio Branding podcast

Listen to the Audio Branding podcast, and book Jodi for your next project.

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